Our seminars and/or report writing services are perfect for catapulting you and your staff to a higher level of excellence – especially if you perform in any of these roles:
Top Executives, VPs and Directors
When you present to Managing Committees, the Executive Leadership Team or the Board of Directors, you want to be at your best. At the executive level, important subtleties can often determine the difference between success and perceived failure. We have an in-depth understanding of those subtleties developed through years of operating in the executive suite – and so we know exactly what top executives expect. We're uniquely qualified to help ensure you're fully prepared to deliver a career-enhancing performance.
From another perspective, one of the most frequent requests we get is from senior managers themselves – asking us to help save them from those who think a 45 page PowerPoint is the way to impress the folks at the top. It isn't.
Regardless of which side of the issue you're on, we can help.
One of the major challenges facing Research departments is translating the often voluminous and highly detailed reports provided by outside research suppliers into something that can actually be presented to internal clients. (If you don't know what we're talking about, we really need to talk!)
The faster and more effectively you can distill suppliers' lengthy research reports into tight, concise presentations that capture the 4-5 key insights most likely to benefit your internal clients, the more strategic you'll be perceived. Whether it's through our TOP GUN Presentation Development seminar or our Presentation Development Services, we can help you prepare management-ready presentations that enhance your standing in the organization.
Remember: Those who present details are perceived as "number crunchers" – who are destined to spend their careers in lower level management at best. Those who present market and consumer insights will be perceived as strategic thinkers – the people who will be invited to executive strategic planning discussions time and time again. Where do you want to be? We'll help you get there.
For more on this topic, please see our article "Take a Risk, Keep It Simple" (PDF) published in Quirk's Marketing Research Media.
Data Miners & Quantitative Analysis Teams
Quants speak their own unique language – a language that general business managers rarely understand (nor want to learn). If you want your excellent analyses to have the impact they deserve, you have to communicate your results in a language general managers can understand and relate to. We can help you translate your analytical insights (and resource requests) into an understandable message that general business executives can follow and appreciate.
You've worked hard to distill your analyses into insights that can really have an impact on your organization. But they have to understand your message before they can take action. We can help you craft that clear, compelling message on a consistent basis – and get you the recognition you deserve.
IT teams speak their own special dialect – a language that is rarely understood by general business managers and often intimidates them. If you want to get the funding for your next new project or have to compete for scarce infrastructure resources, speaking an intimidating language that top management doesn't understand is not the way to go.
We can help you translate your technical insights and resource requests into a significantly more user-friendly and understandable message that general business executives can follow and appreciate. And surprisingly, this more effective approach is often a lot easier than what you may be doing today.
Most Marketing departments take great pride in preparing engaging presentations: "Hey, we're Marketing – our presentations are supposed to be the best!" (As a former CMO, Gary recalls being very competitive in this regard.) But intent doesn't always translate into success. Don'tassume that just because your advertising presentations have more video content than another functional area's presentations that they're inherently better. All eyes are on you as the people with the "bells and whistles" who are indeed, expected to be the best. We can help ensure that you truly are.
Don't take this the wrong way, but people in business tend to dread presentations by the Finance department. Why? Because finance professionals tend to show up with an endless array of numbers – and call it a presentation. It doesn't have to be that way. Yes, you're responsible for the numbers – but there are ways to make those numbers a lot more engaging for your audience. We've done it for others and we're prepared to make it happen for you.
Getting the P&L right is critical. But for your message to resonate with those in general management (and get you the recognition you deserve), you need to perfect the ability to deliver clear communications and engage an executive audience. We can help you do just that.
Human Resources Teams
Whether you're addressing new approaches to talent management or how to keep a tight reign on benefit costs, it's crucial to get your message across effectively. As a staff unit that is often regarded as pure overhead, an HR team needs to demonstrate the value it adds at all times. We help HR departments maximize the impact of their message and show senior management just how invaluable their services truly are.
If you're like most sales people, you want to spend the bulk of your time building great relationships with clients, not developing sales presentations. We can help you shorten the process, while enhancing the overall impact of your message.
Are you seeking VC or next level funding? Your competition for capital is fierce. And, contrary to popular opinion, great products or great apps do not speak for themselves. We work with VCs and private equity managers, so we understand both how to develop a strong business plan as well as how to structure the story about the business plan that gets the funding. Let us help you.
If you have team members with little experience in developing presentations, and don't have the bandwidth to teach them yourself, we can turbocharge their learning curve and teach them how to do it right – and fast – the first time. The better they present, the better you, their manager, will look! Let us help you help them.
Internal or Outside Consultants
Most consultants are highly analytical and take great pride in their often sophisticated analyses. However, their objectives for a presentation are often (unknowingly) at odds with their clients' expectations for the presentation. Based on many of the consulting presentations we've seen, consultants seem to want to impress a client with the brilliance of their analyses and the level of effort expended on the client's behalf.
In contrast, a client wants to know "the answers" in a concise, easy-to-digest format. Period. More than once I've heard a member of a client team remark, "I think these guys get paid by the pound for their presentations – who has time to read all this stuff?!"
We can help you focus on what clients want – we know. (A big part of our business is re-writing consultant's presentations and making them "management-friendly.") When clients get what they want, you get add-on business. Everybody wins.